World of Warcraft: Creating a Successful Guild

Creating a guild in World of Warcraft is fairly easy.

You go to the Guildmaster NPC at your nearest WoW major city, get nine players to sign your guild charter, turn that completed charter into any Guildmaster NPC with the appropriate payment of gold and you are officially the leader of a new WoW guild.

If it were that easy all the way around we wouldn’t have decent guilds in WoW because everyone would have their own and I wouldn’t have a mini-guide to write.

Here are some things that, we at WoW FAQs, think you should consider along with some tips and tricks that can help you have a successful WoW guild.


What kind of guild are you creating?

Before you even apply for a charter you need to have a good idea of what you want your WoW guild to be about and what guild rules you will have.

Will this be a raiding guild, twink guild, adult -only guild, guild for specific classes, specific levels, guild that is more laid back?

The possibilities are endless and you will have many people ask you what your guild is about before they decided to join. Do some homework and see what types of guilds are in your WoW server.

Your policies should be based on the type of guild you have and what you expect from your members.


What do you have to offer guild members?

Once you know what type of guild you want to have you need to decide what you will offer to your members. A basic item is the guild tabard.

For some odd reason one of the first questions I am always asked is if we have a tabard and what it looks like.

I keep a few extra tabards in my bank and send a tabard and a welcome message to new members once they have been in for about a week or so.

Bank vaults and the extra tabs that go with are a bit time consuming for the guild leader and definitely gold consuming. Depending on your guild and the type you may find that you get more items dumped in than taken out which can really be a pain.

That said, having at least one bank tab makes for good advertising and you can always clean out the bank occasionally and sell the dead items for guild repair money.

If you decide on the bank vault be very careful who you give permissions to…a person can easily clean out the bank and then leave the guild and there is nothing you can do about it if they have permission.

I set the bank access rights according to guild rank and even then very little can be taken out unless a member is an officer. All guild members are always welcome to ask me if they need more items than they can take out on their own.

Having a website with forums and WoW information is really a great sell if you take the time to keep it updated and have interesting things on there. WoW videos, guild calendars and quest tips are some things that are constantly looked at.

There are several gaming hosting sites that are either free or very reasonable. Definitely worth looking into.

Now, you know what you want to offer your members, you know what type of guild you want, we are going to assume you can get those nine people to sign your charter and that you have found a catchy name for your guild. Next step recruiting.


Recruiting WoW guild members.

This is easy and hard at the same time.

Not too hard to get people to join, but it is very hard in the beginning to get them to stay when you are small. Catch 22, people want a decent sized guild but to get to a decent size your initial members will be in a very small guild.

Make a macro that is catchy but gets to the point fast. Nobody wants to read any lengthy message in WoW and will just glaze over it. One-two lines is really all it takes. Lock the macro into the general channel , not trade as you can hit general areas more often.

I hit the macro everytime I get into a new general area. Flying between areas is the perfect time. You will have plenty of time to respond to people without risking character death.

Be honest with potential members. Tell them that you are a new guild and are small.


Keeping your members loyal.

People like attention even in WoW and being accessible to your members is important. You can’t start a business and then walk away and hope for the best. It is the same concept with a WoW guild.

Helping members with quests even if it is merely looking up things on thottbot for them, helping solve conflicts with members, enforcing your rules and not allowing members to bash one another will keep good members loyal. Kicking members is never fun, but as a guild leader you will have to do this at times.

If a good member leaves the guild it is ok and advisable to ask them, in private whisper, why they left. Sometimes people just move on but you want to be sure that it was not another guild member that caused them to leave and if it was, you want to assure that person that you will take care of the problem.

The good member may not return, but it will leave them with a good feeling about the guild and it allows you to decide what to do with your bad guild member.

In my experience a member that is running off others isn’t ever worth keeping no matter what the contribution to the guild and most of the time the “bad” member getting kicked will result in a collective sigh of relief from the rest of your members. Keep in mind, that many will be “good” in your presence but not so much when you are offline.

Contests for gold, guild parties in the WoW cities, side games like gnome races or guild duels are great ways to keep it fresh and fun. I even recently saw a guild run Deadmines with no gear and they were only allowed to wear what dropped.

You may only get a few members to participate at first but as more and more events start taking place more will want to come see what it is all about.

There really is so much more to running a WoW guild but this should get you started.

One last bit of advice, create a character that stays out of the guild. You will need that down time where you can play World of Warcraft without the constant member issues or questions.

Happy Questing!


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